Pink is good in collaboration with Fondazione Umberto Veronesi
With "Choose coffee for research! Make a difference!" Lagardère Travel Retail supports the Pink is good project in collaboration with Fondazione Umberto Veronesi.
Pink is Good is the Fondazione Umberto Veronesi's project to fight against breast cancer and other female cancers. Pink is Good means promoting prevention, and providing information on the issue in a serious, accurate, up-to-date way. From 9th to 29th October, Lagardère Travel Retail will give its customers the opportunity to donate €0.20 or more, in exchange for buying an espresso coffee. In the stores branded Briccocafè, Ristop, L'Orto, Rustichelli & Mangione, Culto Caffè e Cioccolato, Natoo, C.Coffee Lovers and Emporio del Grano, the "pink espresso" will be offered: the funds raised during the initiative will be entirely donated to the Umberto Veronesi Foundation project "Pink is Good" to support breast cancer prevention and research. All participants of the initiative will be given a bookmark with the 10 rules for prevention.
IT'S TIME TO PUT AN END TO BREAST CANCER NOW.
Choose coffee for research! Make a difference!