Aelia Duty Free Verona: a New Chapter in Travel Retail Inspired by Timeless Romance

Verona, 28 May 2025 - Lagardère Travel Retail Italia proudly announces the grand opening of its new Aelia Duty Free store, a premium shopping destination that blends world-class retail with the timeless charm of Shakespeare’s most iconic love story.

Inspired by the legendary tale of Romeo and Juliet, the new Aelia Duty Free Verona pays tribute to the two noble houses of Montague and Capulet. From the moment travelers approach the store, they are greeted by the evocative lines of the play’s prologue, elegantly displayed on the exterior columns. Inside, the contrasting floor colors symbolize the duality of the two families, while the centerpiece—an iconic Juliet balcony—invites visitors to immerse themselves in the romance, sweetness, and allure of this eternal story.

The store offers a carefully curated selection of premium products, including:

• Luxury perfumery and cosmetics from leading international brands
• Gourmet food and confectionery, featuring both local delicacies and global favorites
• A wide range of wines and spirits, showcasing the best of Italian vineyards and international labels
• Premium tobacco products
• Stylish fashion accessories
• Authentic souvenirs that capture the spirit of Verona

Whether you're seeking a last-minute gift, a taste of Italy, or a moment of enchantment before your journey, the new Aelia Duty Free Verona promises an unforgettable shopping experience — where love, culture, and elegance meet.